Become an Authorized NorCal Diesel Performance Dealer

 

▶ Wholesale Dealer Program — Now Accepting Applications
You Build It.
We Supply It.
At Dealer Pricing.

NorCal Diesel Performance is opening our wholesale program to qualified shops and commercial buyers. Get up to 25% off across top diesel performance brands — automatically applied every time you log in.

Apply Now — It's Free →
 
Who This Is For
Built for Shops & Commercial Buyers

If you run a diesel repair shop, fleet operation, performance build shop, or any commercial automotive business — this program is for you. We stock maintenance, repair, and performance upgrade parts for Powerstroke, Duramax, and Cummins platforms across hundreds of brands.

Discount rates vary by brand — up to 25% off retail. No monthly fees. No order minimums to maintain status. Once approved, pricing is live on your account and applies automatically on every order.

Maintenance & Repair Parts
OEM and aftermarket components for all major diesel platforms
Performance Upgrades
Exhaust, tuning, fueling, intakes & more across top brands
Up to 25% Off Retail
WD pricing auto-applied at login. No codes. No calls.
Ships Nationwide
Orangevale, CA roots. Dealer pricing everywhere.
Getting Started
3 Steps to Dealer Pricing
01
Create Your Account
Click the Apply button and register using the email address you want associated with your account. Use a business email when possible — this is the email your WD pricing will be tied to.
02
Submit Your Documents
Complete the wholesale application form and upload a copy of your business license and your state resale certificate. Both documents are required for approval.
03
Get Approved — Pricing Goes Live
Once we verify your documents, we set your account to WD (Wholesale Dealer) status. Log in with your registered email and your dealer pricing is applied automatically on every order — no coupon codes, no calling in, no waiting.
What You See When You Log In
Real-Time Inventory & Automatic WD Pricing

As a dealer, product pages show live inventory pulled from multiple distribution centers, plus your WD price displayed right on the page — no quote requests needed.

Product page showing live warehouse inventory and automatic WD wholesale pricing
① Total Inventory
Combined Stock Count
The Inventory: number shows total units available across all warehouses combined
giving you a quick read on availability before you order.
② Location Breakdown
Where the Stock Is Located
The Availability: line breaks down stock by DC — state or regional warehouses (CA, NV, IN, TX, PA Etc.)
and supplier warehouses such as Alliant Power, Premier, Turn14 distributor centers.
Your order ships from the closest available location. You will also see any shipping / oversize package
restrictions and CARB approval with any applicable CARB numbers.
③ WD Price in Red
Your Automatic Dealer Price
The price shown in red is your Wholesale Dealer price — automatically calculated and
applied when you are logged into your WD account. No codes. No calls. Just log in and order.
You can also save additional billing and shipping addresses in your account.
Requirements
Do You Qualify?

We accept applications from businesses with a verifiable commercial presence in the automotive or diesel service industry. Applications are reviewed within 1–2 business days.

Diesel repair shops & service centers
Performance build shops (Powerstroke, Duramax, Cummins)
Fleet maintenance operations
Commercial auto parts resellers
Valid business license required
State resale certificate required
Ready to Apply?

The application takes less than 5 minutes. Upload your documents and we'll have you set up with dealer pricing within 1–2 business days.

Submit Your Dealer Application →