Bully Dog began in American Falls, Idaho in 1998 as an enthusiast business focused on improving diesel engine performance. Since then, the brand has come to stand for leading-edge engine ECU calibration, high-quality aftermarket parts, and precision data-logging & monitoring technology. With a talented and well-rounded team of designers, engineers, quality control professionals, salespeople, and customer support staff, Bully Dog continues to produce innovative technologies that make use of advances in mobile computing, Wi-Fi & Bluetooth communication, cloud computing, and performance monitoring to deliver unparalleled performance. As a result of its recent merger under Derive Systems, Bully Dog, Bully Dog Big Rig, SCT, and Derive Efficiency brands have integrated into a world-class operation and a dominant force in the automotive technology space.
